The 2024 edition of the Employer Branding Conference took place on January 30th at the Museu do Oriente in Lisbon.
The event was a success with +300 participants from 112 different companies and a panel of 32 outstanding speakers.
Participantes da edição de 2024
112
Empresas
26
Organizações de
Candidatos
7
Parceiros
+300
Participantes
Program
9 am - 9:10 am
Welcome - Opening Session
Ricardo Couto
Host
9:10 am - 9:25 am
Employer Branding in Portugal.
The beginning of a journey together
The path to the conference: What to expect from this journey.
Luís Sottomayor
Talent Portugal
9:25 am - 9:45 am
How does my employer brand stand among competitors and candidates?
Competitive analysis and candidate behavior.
Vincenzo Prudentino
Indeed
Ana Martinez
Indeed
João Pereira
Indeed
9:45 am - 10:05 am
The journey to define, develop and launch an Employer Brand
How employer branding improves talent attraction and colleague engagement. The approach to creating an Employer Value Proposition (EVP).
Sarah Sturgess
SMRS
10:05 am - 10:25 am
Recruitment marketing actions that attract the best candidates
Capturing and maintaining candidate interest.
Reducing time-to-hire.
Eduardo Marques Lopes
Multipessoal
10:25 am - 10:45 am
Knowing my target audience and implementing an effective campaign.
What do candidates really think?
Tools and actions for result-driven campaigns.
Miguel Gonçalves
Magma Studio
9 am - 9:10 am
Welcome - Opening Session
Ricardo Couto
Host
9:10 am - 9:25 am
Employer Branding in Portugal. The beginning of a journey together
The path to the conference: What to expect from this journey.
Luís Sottomayor
Talent Portugal
9:25 am - 9:45 am
How does my brand stand among competitors and candidates?
Competitive analysis and candidate behavior.
Vincenzo Prudentino
Indeed
Ana Martinez
Indeed
João Pereira
Indeed
9:45 am - 10:05 am
The journey to define, develop and launch an Employer Brand
How employer branding improves talent attraction and colleague engagement. The approach to creating an Employer Value Proposition (EVP).
Sarah Sturgess
SMRS
10:05 am - 10:25 am
Recruitment marketing actions that attract the best candidates
Capturing and maintaining candidate interest. Reducing time-to-hire.
Eduardo Marques Lopes
Multipessoal
10:25 am - 10:45 am
Knowing my target audience and implementing an effective campaign.
What do candidates really think? Tools and actions for result-driven campaigns.
Miguel Gonçalves
Magma Studio
Coffee Break
11:25 am - 11:55 am
How to attract Higher Education candidates?
How to communicate with candidates.
Captivating candidates at job fairs.
What are the activities of employability offices?
Ricardo Gomes - Moderator
Talent Portugal
Marta Rodrigues
FEUP
Diana Edral
FISTA
Telma Faustino
FISTA
11:55 am - 12:15 pm
The Age of Adaptability
Building a new relationship between companies and workers.
Roles and profiles reinvented in the face of unprecedented changes and opportunities.
Pedro Amorim
ManpowerGroup
12:15 pm - 12:45 pm
Diversity and Inclusion
How diversity and inclusion actions strengthen Employer Branding, attracting diverse talent and promoting a positive culture.
Vânia Borges
The Adecco Group
Piedade Líbano Monteiro
Associação Portuguesa de Síndrome de Asperger
Joana Cambas
IKEA
Madalena Ribeiro
IKEA
12:45 pm - 1:05 pm
How to promote employee happiness and wellbeing?
Creating happy cultures and analyzing their impact on talent retention and attraction.
Madalena Carey
Happiness Business School
11:25 am - 11:55 am
How to attract Higher Education candidates?
How to communicate with candidates. Captivating candidates at job fairs. What are the activities of employability offices?
Ricardo Gomes- Moderador
Talent Portugal
Marta Rodrigues
FEUP
Diana Edral
FISTA
Telma Faustino
FISTA
11:55 am - 12:15 pm
The Age of Adaptability
Building a new relationship between companies and workers. Roles and profiles reinvented in the face of unprecedented changes and opportunities.
Pedro Amorim
ManpowerGroup
12:15 pm - 12:45 pm
Diversity and Inclusion
How diversity and inclusion actions strengthen Employer Branding, attracting diverse talent and promoting a positive culture.
Vânia Borges
The Adecco Group
Piedade Líbano Monteiro
Associação Portuguesa de Síndrome de Asperger
Joana Cambas
IKEA
Madalena Ribeiro
IKEA
12:45 pm - 1:05 pm
How to promote employee happiness and wellbeing?
Creating happy cultures and analyzing their impact on talent retention and attraction.
Madalena Carey
Happiness Business School
Lunch Break
2:05 pm - 2:25 pm
How to attract talent to a region?
The example of the Porto City Council
Mobilizing entities and companies to attract candidates to a region.
Carolina Ferreira
Câmara Municipal do Porto
2:25 pm - 2:55 pm
The career of the Employer Branding professional
How to build a career and evolve professionally.
The role of training.
Miguel Luís - Moderator
Comunidade de Employer Branding Portugal
Joana Pais Afonso
OSF Digital
Marta Cuntim
Cofidis
2:55 pm - 3:05 pm
Urban Sports Club Moment
Momento de descontração
Urban Sports Club
3:05 pm - 3:20 pm
Case Study - Inditex
Creation and development of the Employer Branding department.
João Antunes
Inditex
3:20 pm - 3:35 pm
Case Study - El Corte Inglés
Implementation and promotion of the Employer Branding strategy.
Filipa de Oliveira Alves
El Corte Inglés
3:35 pm - 3:50 pm
Case Study - Doutor Finanças
Integrated communication of service and employer brands.
Fernando Rente
Doutor Finanças
Marisa Rosa
Doutor Finanças
3:50 pm - 4:05 pm
Debate
Inditex, El Corte Inglés, Doutor Finanças.
Ana Leonor Martins - Moderator
Human Resources
2:05 pm - 2:25 pm
How to attract talent to a region? The example of the Porto City Council
Mobilizing entities and companies to attract candidates to a region.
Carolina Ferreira
Câmara Municipal do Porto
2:25 pm - 2:55 pm
The career of the Employer Branding professional
How to build a career and evolve professionally. The role of training.
Miguel Luís - Moderador
Comunidade de Employer Branding Portugal
Joana Pais Afonso
OSF Digital
Marta Cuntim
Cofidis
2:55 pm - 3:05 pm
Urban Sports Club Moment
Urban Sports Club
3:05 pm - 3:20 pm
Case Study - Inditex
Creation and development of the Employer Branding department.
João Antunes
Inditex
3:20 pm - 3:35 pm
Case Study - El Corte Inglés
Implementation and promotion of the Employer Branding strategy.
Filipa de Oliveira Alves
El Corte Inglés
3:35 pm - 3:50 pm
Case Study - Doutor Finanças
Integrated communication of service and employer brands.
Fernando Rente
Doutor Finanças
Marisa Rosa
Doutor Finanças
3:50 pm - 4:05 pm
Debate
Inditex, El Corte Inglés, Doutor Finanças.
Ana Leonor Martins - Moderadora
Human Resources
Coffee Break
4:45 pm - 5:00 pm
Case Study - Galp
Rebranding. Department creation.
Campaigns for different targets.
Artificial intelligence.
Mafalda Vasquez
GALP
Margarida Neuparth
GALP
5:00 pm - 5:15 pm
Case Study - BNP Paribas
Communicating the Employee Value Proposition (EVP) as an Employer Branding tool.
Vera Nobre Leitão
BNP Paribas
5:15 pm - 5:30 pm
Case Study - Fnac
Internal Brand Architecture based on the Employee Journey and from an Employee-Centric perspective.
Rita Mingatos
FNAC
5:30 pm - 5:45 pm
Case Study - Altice
Darwin Trainee Programme.
Sofia Henriques
Altice
5:45 pm - 6:00 pm
Debate
Galp, BNP Paribas, FNAC, Altice.
Ana Leonor Martins - Moderator
Human Resources
6:00 pm
Conference Sum Up & Closing Ceremony
Inditex, El Corte Inglés, Doutor Finanças.
Ricardo Gomes
Talent Portugal
4:45 pm - 5:00 pm
Case study - Galp
Rebranding. Department creation. Campaigns for different targets. Artificial intelligence.
Mafalda Vasquez
GALP
Margarida Neuparth
GALP
5:00 pm - 5:15 pm
Case Study - BNP Paribas
Communicating the Employee Value Proposition (EVP) as an Employer Branding tool.
Vera Nobre Leitão
BNP Paribas
5:15 pm - 5:30 pm
Case Study - FNAC
Internal Brand Architecture based on the Employee Journey and from an Employee-Centric perspective.
Rita Mingatos
FNAC
5:30 pm - 5:45 pm
Case Study - Altice
Darwin Trainee Program
Sofia Henriques
Altice
5:45 pm - 6:00 pm
Debate
Galp, BNP Paribas, FNAC, Altice.
Ana Leonor Martins - Moderadora
Human Resources
6:00 pm
Conference Sum Up & Closing Ceremony
Ricardo Gomes
Talent Portugal
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