The 2024 edition of the Employer Branding Conference took place on January 30th at the Museu do Oriente in Lisbon.
The event was a success with +300 participants from 112 different companies and a panel of 32 outstanding speakers.

Take a look at the 2024 edition

Participantes da edição de 2024

112

Empresas

26

Organizações de

Candidatos

7

Parceiros

+300

Participantes

Program

8 am - 9 am

Participant Registration

Museu do Oriente

9 am - 9:10 am

Welcome - Opening Session

Ricardo Couto
Host

9:10 am - 9:25 am

Employer Branding in Portugal.
The beginning of a journey together

The path to the conference: What to expect from this journey.

Luís Sottomayor
Talent Portugal

9:25 am - 9:45 am

How does my employer brand stand among competitors and candidates?

Competitive analysis and candidate behavior.

Vincenzo Prudentino
Indeed

Ana Martinez
Indeed

João Pereira
Indeed

9:45 am - 10:05 am

The journey to define, develop and launch an Employer Brand

How employer branding improves talent attraction and colleague engagement. The approach to creating an Employer Value Proposition (EVP).

Sarah Sturgess
SMRS

10:05 am - 10:25 am

Recruitment marketing actions that attract the best candidates

Capturing and maintaining candidate interest.
Reducing time-to-hire.

Eduardo Marques Lopes
Multipessoal

10:25 am - 10:45 am

Knowing my target audience and implementing an effective campaign.

What do candidates really think?
Tools and actions for result-driven campaigns.

Miguel Gonçalves
Magma Studio

8 am - 9 am

Participant
Registration

Museu do Oriente

Orador a definir

9 am - 9:10 am

Welcome - Opening Session

Ricardo Couto
Host

9:10 am - 9:25 am​

Employer Branding in Portugal. The beginning of a journey together

The path to the conference: What to expect from this journey.

Luís Sottomayor
Talent Portugal

9:25 am - 9:45 am

How does my brand stand among competitors and candidates?

Competitive analysis and candidate behavior.

Vincenzo Prudentino
Indeed

Ana Martinez
Indeed

João Pereira
Indeed

9:45 am - 10:05 am

The journey to define, develop and launch an Employer Brand

How employer branding improves talent attraction and colleague engagement. The approach to creating an Employer Value Proposition (EVP).

Sarah Sturgess
SMRS

10:05 am - 10:25 am

Recruitment marketing actions that attract the best candidates

Capturing and maintaining candidate interest. Reducing time-to-hire.

Eduardo Marques Lopes
Multipessoal

10:25 am - 10:45 am

Knowing my target audience and implementing an effective campaign.

What do candidates really think? Tools and actions for result-driven campaigns.

Miguel Gonçalves
Magma Studio

Coffee Break

11:25 am - 11:55 am

How to attract Higher Education candidates?

How to communicate with candidates.
Captivating candidates at job fairs.
What are the activities of employability offices?

Ricardo Gomes - Moderator
Talent Portugal

Marta Rodrigues
FEUP

Diana Edral
FISTA

Telma Faustino
FISTA

11:55 am - 12:15 pm

The Age of Adaptability

Building a new relationship between companies and workers.
Roles and profiles reinvented in the face of unprecedented changes and opportunities.

Pedro Amorim
ManpowerGroup

12:15 pm - 12:45 pm

Diversity and Inclusion

How diversity and inclusion actions strengthen Employer Branding, attracting diverse talent and promoting a positive culture.

Vânia Borges
The Adecco Group

Piedade Líbano Monteiro
Associação Portuguesa de Síndrome de Asperger

Joana Cambas
IKEA

Madalena Ribeiro
IKEA

12:45 pm - 1:05 pm

How to promote employee happiness and wellbeing?

Creating happy cultures and analyzing their impact on talent retention and attraction.

Madalena Carey
Happiness Business School

11:25 am - 11:55 am

How to attract Higher Education candidates?

How to communicate with candidates. Captivating candidates at job fairs. What are the activities of employability offices?

Ricardo Gomes- Moderador
Talent Portugal

Marta Rodrigues
FEUP

Diana Edral
FISTA

Telma Faustino
FISTA

11:55 am - 12:15 pm

The Age of Adaptability

Building a new relationship between companies and workers. Roles and profiles reinvented in the face of unprecedented changes and opportunities.

Pedro Amorim
ManpowerGroup

12:15 pm - 12:45 pm

Diversity and Inclusion

How diversity and inclusion actions strengthen Employer Branding, attracting diverse talent and promoting a positive culture.

Vânia Borges
The Adecco Group

Piedade Líbano Monteiro
Associação Portuguesa de Síndrome de Asperger

Joana Cambas
IKEA

Madalena Ribeiro
IKEA

12:45 pm - 1:05 pm

How to promote employee happiness and wellbeing?

Creating happy cultures and analyzing their impact on talent retention and attraction.

Madalena Carey
Happiness Business School

Lunch Break

2:05 pm - 2:25 pm

How to attract talent to a region?
The example of the Porto City Council

Mobilizing entities and companies to attract candidates to a region.

Carolina Ferreira
Câmara Municipal do Porto

2:25 pm - 2:55 pm

The career of the Employer Branding professional

How to build a career and evolve professionally.
The role of training.

Miguel Luís - Moderator
Comunidade de Employer Branding Portugal

Joana Pais Afonso
OSF Digital

Marta Cuntim
Cofidis

2:55 pm - 3:05 pm

Urban Sports Club Moment

Momento de descontração

Urban Sports Club

3:05 pm - 3:20 pm

Case Study - Inditex

Creation and development of the Employer Branding department.

João Antunes
Inditex

3:20 pm - 3:35 pm

Case Study - El Corte Inglés

Implementation and promotion of the Employer Branding strategy.

Filipa de Oliveira Alves
El Corte Inglés

3:35 pm - 3:50 pm

Case Study - Doutor Finanças

Integrated communication of service and employer brands.

Fernando Rente
Doutor Finanças

Marisa Rosa
Doutor Finanças

3:50 pm - 4:05 pm

Debate

Inditex, El Corte Inglés, Doutor Finanças.

Ana Leonor Martins - Moderator
Human Resources

2:05 pm - 2:25 pm

How to attract talent to a region? The example of the Porto City Council

Mobilizing entities and companies to attract candidates to a region.

Carolina Ferreira
Câmara Municipal do Porto

2:25 pm - 2:55 pm

The career of the Employer Branding professional

How to build a career and evolve professionally. The role of training.

Miguel Luís - Moderador
Comunidade de Employer Branding Portugal

Joana Pais Afonso
OSF Digital

Marta Cuntim
Cofidis

2:55 pm - 3:05 pm

Urban Sports Club Moment

Urban Sports Club

3:05 pm - 3:20 pm

Case Study - Inditex

Creation and development of the Employer Branding department.

João Antunes
Inditex

3:20 pm - 3:35 pm

Case Study - El Corte Inglés

Implementation and promotion of the Employer Branding strategy.

Filipa de Oliveira Alves
El Corte Inglés

3:35 pm - 3:50 pm

Case Study - Doutor Finanças

Integrated communication of service and employer brands.

Fernando Rente
Doutor Finanças

Marisa Rosa
Doutor Finanças

3:50 pm - 4:05 pm

Debate

Inditex, El Corte Inglés, Doutor Finanças.

Ana Leonor Martins - Moderadora
Human Resources

Coffee Break

4:45 pm - 5:00 pm

Case Study - Galp

Rebranding. Department creation.
Campaigns for different targets.
Artificial intelligence.

Mafalda Vasquez
GALP

Margarida Neuparth
GALP

5:00 pm - 5:15 pm

Case Study - BNP Paribas

Communicating the Employee Value Proposition (EVP) as an Employer Branding tool.

Vera Nobre Leitão
BNP Paribas

5:15 pm - 5:30 pm

Case Study - Fnac

Internal Brand Architecture based on the Employee Journey and from an Employee-Centric perspective.

Rita Mingatos
FNAC

5:30 pm - 5:45 pm

Case Study - Altice

Darwin Trainee Programme.

Sofia Henriques
Altice

5:45 pm - 6:00 pm

Debate

Galp, BNP Paribas, FNAC, Altice.

Ana Leonor Martins - Moderator
Human Resources

6:00 pm

Conference Sum Up & Closing Ceremony

Inditex, El Corte Inglés, Doutor Finanças.

Ricardo Gomes
Talent Portugal

4:45 pm - 5:00 pm

Case study - Galp

Rebranding. Department creation. Campaigns for different targets. Artificial intelligence.

Mafalda Vasquez
GALP

Margarida Neuparth
GALP

5:00 pm - 5:15 pm

Case Study - BNP Paribas

Communicating the Employee Value Proposition (EVP) as an Employer Branding tool.

Vera Nobre Leitão
BNP Paribas

5:15 pm - 5:30 pm

Case Study - FNAC

Internal Brand Architecture based on the Employee Journey and from an Employee-Centric perspective.

Rita Mingatos
FNAC

5:30 pm - 5:45 pm

Case Study - Altice

Darwin Trainee Program

Sofia Henriques
Altice

5:45 pm - 6:00 pm

Debate

Galp, BNP Paribas, FNAC, Altice.

Ana Leonor Martins - Moderadora
Human Resources

6:00 pm

Conference Sum Up & Closing Ceremony

Ricardo Gomes
Talent Portugal

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