This article is part of the special “Employer Branding Best Practices” published in the January 2024 edition of Human Resources, within the Employer Branding Conference 2024, promoted by Talent Portugal.
Na Adecco, our colleagues discover a purpose and embrace it authentically and passionately. This purpose goes beyond the professional environment, as the company becomes a positive force in the lives of each employee by contributing to the construction of meaningful careers and positively impacting society..
Vânia Borges – Human Resources Director
Na Adecco, diversity and inclusion are part of a journey towards a better future and constitute an essential pillar in the strategy of Employer Branding.
In an increasingly competitive job market, the strategy of Employer Branding becomes the key piece for organizations to stand out in attracting and retaining the best talent. In Adecco, this strategy goes beyond the mere search for qualified professionals. According to Vânia Borges, the company's Human Resources Director, this is a solid commitment rooted in the brand's values, which stands out for approach focused on supporting candidates and by commitment to diversity and inclusion. «In the Adecco, our colleagues discover a purpose and embrace it authentically and passionately. This purpose goes beyond the professional environment, as the company becomes a positive force in the life of each employee by contributing to the construction of meaningful careers and positively impacting society”, adds the same person in charge.
The strategic pillars of Adecco are, for this very reason, quite clear: work so that others can do it. “This approach stands out for its emphasis on monitoring candidates, ensuring not only that they find a desired position, but that this position is a true match for their professional and personal goals”, adds Vânia Borges. The social component is undeniable and impacts the lives of individuals and families on a daily basis by facilitating the search for professional opportunities.
The concern of Adecco with diversity and inclusion is so impactful that it was reflected in the creation of a department, in August 2014, dedicated to promote an inclusive work environment. This initiative is not just a response to social trends, but rather a strategic commitment that reinforces the message that diversity is a crucial piece for the success of the organization. «The Adecco does not just embrace the diversitybut actively integrates it into your Employer Branding», highlights the Human Resources Director.
The purpose of this department is to facilitate hiring, contributing to the building inclusive work environments. However, the company does not hide the challenges, especially in hiring people with disabilities and limited professional experience. According to Vânia Borges, «the employability of this group has gained prominence in the last two years, but it still faces obstacles that Adecco is committed to overcoming».
The implementation of the commitment to diversity and inclusion went through several phases, starting with an analysis and focus on internal and external communication. The formation and career management of candidates have become key elements in ensuring successful integration. The results are especially visible in the raising awareness among internal teams, evidenced by the participation in Diversity Month. “The active participation of employees with the Diversity and Inclusion Department is a sign that the strategy is on the right track, and the concrete stories of candidates reflect the positive impact on their lives”, shares the same person in charge.
It can therefore be said that the collaboration with clients to promote values of diversity and inclusion has been well received. The positive feedback from employees and candidates reflects the recognition and pride in the decision of the Adecco in investing in diversity and inclusion. Growing awareness, especially among younger generations, reinforces the importance of this commitment.
Look for the candidate first and then the vacancy
The strategy of Employer Branding da Adecco, with an emphasis on diversity and inclusion, sets the company apart in an increasingly competitive market. Internal preparation to embrace diversity is not just a response to social norms, but a distinction that positions “the Adecco as a leader in hiring people with disabilities».
In a Human Resources company, the strategy of Employer Branding, especially focused on diversity and inclusion, is vital. The Adecco recognizes the responsibility of present diverse candidates, contributing to more enriching work environments. From the journey in the area of diversity and inclusion, two essential lessons stand out: company preparation to embrace diversity as a priority, and the approach of look for the candidate first and then the vacancy.
A diversity plays a crucial role No. strengthening corporate responsibility, expanding internal and external reputation and the sense of belonging to the company. O Employer Branding is, in the opinion of the Human Resources director, reinforced when the company is an example of diversity and inclusion: «I believe that diversity and inclusion are foundations of a better future, more egalitarian e more harmonious for everyone».
It is therefore up to each person not only to recognize the importance of these values, but also act actively to incorporate them into their lives, organizations and societies. “When we celebrate and embrace differences, we are building a richer world, where true strength lies in our ability to unite, learn e thrive together. It's not just about competitive advantage or complying with social norms; it's about fairness, compassion, and ultimately, building a legacy of inclusion that will echo in future generations”, reflects Vânia Borges.
Diversity and inclusion are not just words. According to the same professional, “they are the path to a truly bright and globally united future, where every voice is valued, every story is celebrated e every human being is empowered to reach their full potential. Now it is up to each person to build that future, one inclusive step at a time.”
With its strategy of Employer Branding, Adecco hopes to be an example and inspire other companies to follow the path of inclusion, building a future where everyone has the opportunity to be part of the world of work.
