Certified Course in Employer Branding
The most complete online course in Portugal certified by Universum Global
What is Employer Branding Academy?
The growing importance of Employer Branding for HR and Marketing professionals, led to Talent Portugal joining Universum, to bring the Employer Branding Academy for Portugal
World leader in the sector, Employer Branding Academy is there to share with you the insights and techniques behind the most prominent employers on the market.
You can also count on tips for creating and executing your employer brand, as well as demonstrating ROI and respective advantages.
get this opportunity and become an Expert in Employer Branding!
– Course taught in English and 100% online
Course Details
Our course teams participants with a solid framework for strategic Employer Branding that will last a lifetime. Our structured approach carefully encapsulates the key actions required to build and optimize any employer branding strategy while bringing in many real-world examples of execution.
All participants work on a final project and can walk away with an actual plan of how they can build and optimize their employer brand. Regardless of your level of experience with employer branding, you can identify what steps you need to prioritize, pinpoint elements that may need to be revisited or added, and get guidance on how to be more data-driven with your approach.
Duration
- Online self-paced
- 15-20 hours (based on alumni feedback)
- Access for 9 months
Audience
- Professionals with basic understanding or experience of employer branding
Contents
- 4 modules
- 1.5 hours on-demand videos
- 2 webinar recordings
- 40+ downloadable resources
- 20 real case studies
- 10+ templates
- 10 self-check quizzes
Discover the Benefits of This Course
Learn why more than 1500 professionals have chosen Employer Branding Academy
Module 1 - Prepare for the journey
This module will give you an understanding of the value of Employer Branding and the key steps you need to take to establish a robust foundation for your employer brand strategy.
- Understand the value of Employer Branding
- Identify the talent groups your organization needs to succeed
- Review the current status of your employer brand
Module 2 - Build your strategy
This module will help you identify your brand objectives and define your organization's value proposition to attract the key talent your organization needs more effectively.
- Set your strategic objectives and KPIs
- Develop your Employer Value Proposition (EVP)
Module 3 - Plan your story
This module will help you to communicate the right message to the right people through the right media channels.
- Create personas
- Establish the right visual identity for your employer brand
- Develop your employer brand activation plan
- Locate/Target your Employer Branding
Module 4 - Activate, align and adapt
This module will show how to communicate internally, gain the support of your teams, help you focus on getting your organization to deliver the right experience, and ultimately measure your success.
- Brief and enable your management stakeholders
- Align the internal employer brand experience with the external on
- Evaluate and evolve your strategy
Certification – Put your new skills into practice!
Start using the knowledge and tools you have acquired during the course. The final exercise is a real case study, where you apply your knowledge, tools and structure towards an idea that you can use for your organization.
• The final exercise is mandatory for course certification
• Submit to our team for review
• Receive feedback from our experience Employer Branding Academy team on how to improve your plan
How does the certification work?
The final project is where you will apply what you have learned by putting together a plan for your organization! This is a brilliant opportunity to identify something that you need in your organization and walk away with an actionable plan you can start right away!
The EBA team will review your project upon submission and provide you with feedback and tips. Also, if it meets the final project requirements you will receive your digital diploma. If anything is missing, we will give you pointers to help you cross the finish line!
4 reasons to take the course
Join our dynamic community of 1500+ employer branding professionals
Master new skills at your pace
✓ Robust methodology: time-tested approach to building lasting brands.
✓ Practical resources: access real-world cases, quizzes, and templates.
✓ Enjoy flexible, self-paced learning.
35 years of employer branding expertise
✓ Explore the methodology of the World's Most Attractive Employers.
✓ Powered by Universum Insights Platform with research from 500,000+ talent across 20+ markets.
Put learning into practice
✓ Use in your organization: pick a current challenge as your final project.
✓ Apply the methodology to craft your solution.
✓ Get personalized guidance and feedback from our team.
Earn an industry recognized badge
✓ Blockchain-verified diploma: ensures lasting credibility.
✓ Easy sharing on LinkedIn: showcase your achievement.
See what our alumni have to say...
“Take the course Employer Branding “It was a fantastic opportunity that allowed me to consolidate my knowledge and gain an overview of all the subjects involved, both in Human Resources and Marketing. The course allows me to gain skills such as knowing how to define a strategic vision, define and measure KPIs, develop an EVP or even skills related to digital marketing for the brand, namely employee advocacy techniques. Being online, it allowed me to study asynchronously and at my own pace, being able to perfectly combine it with my professional and family life.”
Carla Carvalho
Human Resources Director
JCDecaux Portugal
“Taking this course was a highly enriching experience. In a global market, the Employer Branding is undoubtedly an emerging area that all organizations should develop as a tool for attracting and retaining their talent, representing a perfect synergy between traditional Marketing and Human Resources. The Course allowed me to solidify the necessary skills in defining a dynamic strategy and in creating the area of Employer Branding. The possibility of performing online, in addition to providing an incredible worklife balance, made it possible to share insights with teams of Employer Branding worldwide in real time.”
Sergio Bastos
“The formation of Employer Branding Academy is quite complete and provides the right knowledge to professionals who aspire to structure and implement Employer Branding in their organizations. During the course you will have access to dynamic, up-to-date information and a team that is attentive to your growth. It was an excellent opportunity to acquire knowledge on a fundamental topic in current times.”
Sonia Brochado
Founder & CEO
BTRUST
“The course Employer Branding had an online and face-to-face presence in London. The fact that we were face-to-face with colleagues of different nationalities allowed us to exchange experiences based on different cultures and business areas. The course is very consistent and practical, with the development of the Plan of Employer Branding for BTRUST. I highly recommend the course for its quality and the fact that it allows us to manage our professional and personal lives in a balanced way.”
BLACK FRIDAY
30% discount until 28 November 2023
get group discounts
Self-Paced Online Course
Final Project & CertificationBring a colleague and get a discount
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Access to full course material
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9 months on-demand access
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EBA Team Support
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Final Project Assignment & Feedback from the EBA Team
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Certification & Diploma
