The biggest gathering of Employer Branding in Portugal!
Sharing best practices and presentation of case studies em Employer Branding and Talent Attraction.
Networking enter +100 companies, partners and higher education entities.
Event organized by Talent Portugal
Target Audience
Best national employers
- Employer Branding Managers & Specialists
- Talent Acquisition & Attraction Managers
- Marketing & Communications Managers
- HR Generalists & Managers
Solution Providers de Employer Branding, talent attraction and People & Culture
Interested professionals in developing their strategies Employer Branding
Conference topics
To prepare for the 2025 conference, the Talent Portugal launched a survey of companies again.
These topics will be the basis for the agenda that is prepared annually according to the preferences of the event's audience:
- Trends and challenges in Employer Branding
- What candidates look for
- Preparation of the Employer value proposition
- Measuring ROI in Employer Branding
- Convince the boss to Employer Branding
- Employer Branding in SMEs
- Candidate attraction campaigns
- talent attraction for a sector of activity
- Employee influencer marketing
- Artificial Intelligence
- Sustainability and Employer Branding
- mental health programs
- Intergenerationality
- Diversity & Inclusion
Don't miss out on information about the conference!
VENUE | Nova SBE
Overlooking the Atlantic, Nova SBE will be the stage for Employer Branding Conference, on January 28, 2025.
We are preparing your event!
SPEAKERS
National and international experts in talent attraction and employer branding
In update
Get to know program of the biggest meeting de Employer Branding Conference.
Morning
08:00 - 09:00
Reception of participants
09:00 - 09:10
Welcome - Opening session
Ricardo Couto – Presenter
09:10 - 09:20
Employer Branding in Portugal. Time to grow bolder!
Evolution since the last conference.
Ricardo Gomes - Business Manager of Talent Portugal
09:20 - 09:40
Global Trends in Talent Management for 2025
The first-hand presentation of the annual study “HR Trends Report”
Massimo Begelle - Regional Manager Italy, Spain & Eastern Europe at Top Employers Institute
09:40 - 10:00
Building a Successful EVP: Steps and Impact
How to create a Employer Authentic and attractive Value Proposition, from the first steps to implementation.
Stefan Müller-Nedebock - Talent Attraction & Employer Branding da Universe
10:00 - 10:40
International Trends and Innovations in Employer Branding
Exploring the most innovative practices, challenges and global trends in Employer Branding.
Iva Marinkovic - Senior Employer Branding Specialist of Emple Festival
Claudia Tattanelli – Executive Board Member of Future Talent Council
Angelica Madalosso – CEO and Co-founder of ILoveMyJob
Luis Sottomayor - Founder & CEO of Talent Portugal
Coffee Break
11:20-11:40
The future of employer Branding
How brands can evolve in response to changing market conditions, emerging technologies, and the growing importance of diversity, equity, and inclusion.
Richard Mosley – Managing Partner of C-Your Culture
11:40-12:40
To be defined
12:40-13:00
Convincing Bosses: The First Step in Employer Branding
Strategies to gain leadership support and ensure investment in the employer brand.
Ricardo Costa – CEO of Bernardo da Costa Group
13:00-13:30
Candidate Attraction: Campaigns that Make a Difference
The role of creative campaigns in capturing and maintaining the interest of top talent.
Vanda Santos – Director of Service and Quality at The Adecco GROUP
Lunch
*Undergoing update. Session times may be subject to change.
Afternoon
14:30-14:45
MC Sonae: Transformation into Employer Branding
The transformation of the employer brand, with a focus on flexibility, individual growth and valuing people.
Mafalda Wolf Xavier - Area Leader Employer Brand & HR MC Sonae
14:45-15:00
Airbus: "Build the plane as it lands"
A story of overcoming: the creation, history and journey of the department that surpassed the target of hiring 800 people by 2025, reaching more than 1000 in 2023.
Juliana Souza – Head of Recruitment at Airbus
Diogo Jacinto – Communication Business Partner at Airbus
15:00-15:15
Bosch: Grow, Enjoy & Inspire
The three pillars of the strategy Employer Branding from Bosch, focusing on career development and leadership programs.
Vanessa Brandao - Employer Branding & Staffing Specialist at Bosch
Sonia Ferreira – Regional Coordinator – Employer Branding, PMKT, Staffing & Training at Bosch
15:15-15:30
Questions: MC Sonae, Airbus, Bosch
Moderation of Leonor Martins - Editorial Director of Human Resources
Coffee Break
16:10-16:25
Cisco: From Cisco with purpose
The impact of inclusive communities, volunteering and employee advocacy on brand reputation.
Andrew David – Emerging Talent Manager at Cisco
Natalia Martsenyuk da Cunha – People & Communities (HR) Country Lead at Cisco
16:25-16:40
Adidas: Employer Branding with Local Soul and Global Vision
The influence of leadership in building an employer brand in a multicultural organization.
Carlos Guimaraes – VP GBS Operations & adidas porto Leader da Adidas
16:40-16:55
EDP: Earth is calling you to work with us
Building a value proposition with global impact to attract different talent profiles
Tiago pinto placeholder image – Talent Attraction Leader da EDP
16:55-17:10
Questions: Cisco, Adidas, EDP
Moderation of Leonor Martins - Editorial Director of Human Resources
Closing ceremony
*Undergoing update. Session times may be subject to change.
PREMIUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
HIGHER EDUCATION INSTITUTIONS
PARTNERS
MEDIA PARTNER
See how the last edition was
32
Speakers
112
Companies
26
Entities of the
University education
+300
Participants
28
Speakers
85
Companies
15
Entities of the
University education
+200
Participants
FAQs
To participate in the Employer Branding Conference, you can register your company with the Pack Company Bronze ou Pack Company Silver, which offer access to the conference, lunch, coffee breaks, a certificate of participation and opportunities to networking.
To choose the solution that best corresponds to the objectives of your company, just choose here the Pack and make your reservation.
You can sponsor the event through Pack SPECIAL SPONSOR which gives you the opportunity to present a case study, promote your brand or your activity Employer Branding and talent attraction, to the best national employers and higher education entities and student associations at a national level.
If you want to sponsor the Employer Branding Conference, contact us.
The program will be published on the event website, stay tuned.
Want to know more about Employer Branding Conference? How does it work, how can you be part of the event, who can participate?
Send us your message and soon you will receive all the information.
If you want to participate individually in the Employer Branding Conference, you can purchase the Pack Bronze Sponsor worth 490€+VAT. Can book your presence here now.
participate in Employer Branding Conference is your opportunity to learn about the latest trends and case studies in Employer Branding in Portugal, presented by leading specialists, partners and companies.
In addition, the event promotes the networking among +100 companies and candidate organizations in Portugal, driving the emergence of new partnerships, recruitment opportunities and knowledge exchange.
It is also a way to strengthen your company's employer brand and stand out in the talent attraction market in Portugal.
A Employer Branding Conference will be held in New SBE, in Carcavelos, Portugal.
In the last edition, places were sold out, so, to guarantee attendance, the sooner the better.
In addition, you benefit from discounts for advance booking.
As a sponsor, stage slots, stands and other forms of promotion will run out as we build the program.
Last places available!
