Many human resources managers, faced with the unpredictability of the consequences of the pandemic, and possible cost and hiring reductions, have difficulty planning to approach higher education candidates during the next school year and to publicize your Employer Brand. Physical job fairs have been cancelled and interaction models have changed. Higher Education continues to generate the same thousands of candidates every year. And these candidates are also very apprehensive because they find it more difficult to find companies where they can do internships or work.
Employer Brand 4.0
It is essential for companies, in the short and medium term, keep your employer brand alive (Employer brand) and that your company does not disappear from the candidates' desire. Fortunately, the talent market is adapting quickly, with a transition to online actions.
Face-to-face job fairs are turning into virtual fairs. A good example is the Virtual Employment Fair of the University of Porto, which in one week had more than 80 registrations from companies. Another example of virtual action by companies is the Open Day of Trainee Program da Sonae. These virtual events are based on a software solution for job fairs and virtual open days, which is gaining huge support.
But how to maintain visibility next year, with a low investment?
- An excellent way will be participation in the Employers Directory of Talent Portugal which includes the distribution of 20.000 copies of the magazine to more than 50 applicant organizations. As a novelty, this year to Talent Portugal started digital distribution. This is a partnership model with student associations and employability offices. These include a text/banner on your website/social networks directing you to a page on the Talent Portugal, as you can see in this FEUP example.
- Another novelty for this year is that the Fair of Job Fairs will be virtual. This annual meeting, where the best national employers personally contact representatives of candidate organizations to plan their annual activities, will be held in one day, on September 29. In view of the ease of communication and logistics, we foresee an even greater adhesion of candidate organizations.
To learn more about these initiatives you can consult:
Na Talent Portugal, as a talent community, we want to help keep your employer brand strong with the best candidates, and help them find the company they’ve always wanted.
For any questions about how to approach these topics, please do not hesitate to contact us.
Luis Sottomayor
community director
