In a context of accelerated change and ambiguity, promoting a long-term vision and rigorously exploring the future enables better decision-making in the present and prepares organizations for inevitable changes.
Designed for individuals eager to develop a forward-looking vision, this program aims to revolutionize the company’s strategy definition, agility, decision-making, and innovation processes.
Through key tools such as foresight and scenario planning, managers will be better equipped to deal with uncertainty and, thus, adapt quickly and creatively to major changes.
Destinatários do curso
Entrepreneurs with an interest in leading transformation processes
Managers involved in strategic formulation and innovation processes
Innovation managers looking to update strategy practices
Marketing research teams, business analysts and consultants looking to renew creativity, research and strategy practices
Outro
Áreas de formação do curso
Economia, Gestão
Marketing, Comunicação
Áreas de especialização
Creating a shared scanning language: key concepts and examples
Identifying, selecting and exploiting megatrends, trends, uncertainties, weak signals and wild cards
Foresight Campus Safari
Scenario Labs
Keynote Conversation
Methodological characteristics
The Shell School: the logical-intuitive school of scenario building
Other schools of scenario planning
Linking scenarios and foresight with strategy definition and decision-making
Implications and options. Exploring scenarios using different strategy tools and frameworks
Insights from practical experience
Do's and don'ts: notes on leading and implementing strategic foresight and scenario planning processes