O que é a Employer Branding Academy?
A crescente importância do Employer Branding para os profissionais em RH e Marketing, levou a Talent Portugal a juntar-se à Universum, para trazer a Emploeyr Branding Academy para Portugal
Líder mundial no setor, a Employer Branding Academy está presente para lhe transmitir os insights e técnicas por detrás dos empregadores com maior destaque no mercado.
Pode contar ainda com dicas para criação e execução da sua marca de empregador, bem como para a demonstração do ROI e respetivas vantagens.
Aproveite esta oportunidade e torne-se um Especialista em Employer Branding!
– Curso lecionado em inglês e 100% online
Course Details
Our course equips participants with a solid framework for strategic Employer Branding that will last a lifetime. Our structured approach carefully encapsulates the key actions required to build and optimize any employer branding strategy while bringing in many real-world examples of execution.
All participants work on a final project and can walk away with an actual plan of how they can build and optimize their employer brand. Regardless of your level of experience with employer branding, you can identify what steps you need to prioritize, pinpoint elements that may need to be revisited or added, and get guidance on how to be more data-driven with your approach.
Duration
- Online self-paced
- 15-20 hours (based on alumni feedback)
- Access for 9 months
Audience
- Professionals with basic understanding or experience of employer branding.
Contents
- 4 modules
- 1.5 hours on-demand videos
- 2 webinar recordings
- 40+ downloadable resources
- 20 real case studies
- 10+ templates
- 10 self-check quizzes
Discover the Benefits of This Course
Learn why more than 1500 professionals has chosen Employer Branding Academy.
Module 1 - Prepare for the journey
This module will give you an understanding of the value of Employer Branding and the key steps you need to take to establish a robust foundation for your employer brand strategy.
- Understand the value of Employer Branding
- Identify the talent groups your organization needs to succeed
- Review the current status of your employer brand
Module 2 - Build your strategy
This module will help you identify your brand objectives and define your organization’s value proposition to attract the key talent your organization needs more effectively.
- Set your strategic objectives and KPIs
- Develop your Employer Value Proposition (EVP)
Module 3 - Plan your story
This module will help you to communicate the right message to the right people through the right media channels.
- Create personas
- Establish the right visual identity for your employer brand
- Develop your employer brand activation plan
- Localize/Target your Employer Branding
Module 4 - Activate, align and adapt
This module will show how to communicate internally, gain the support of your teams, help you focus on getting your organization to deliver the right experience, and ultimately measure your success.
- Brief and enable your management stakeholders
- Align the internal employer brand experience with the external on
- Evaluate and evolve your strategy
Certification – Put your new skills into practice!
Start using the knowledge and tools you have acquired during the course. The final exercise is a real case study, where you apply your knowledge, tools and structure towards an idea that you can use for your organization.
• The final exercise is mandatory for course certification
• Submit to our team for review
• Receive feedback from our experienced Employer Branding Academy team on how to improve your plan
How does the certification work?
The final project is where you will apply what you have learnt by putting together a plan for your organization! This is a brilliant opportunity to identify something that you need in your organization and walk away with an actionable plan you can start right away!
The EBA team will review your project upon submission and provide you with feedback and tips. Also, if it meets the final project requirements you will receive your digital diploma. If anything is missing, we will give you pointers to help you cross the finish line!
4 reasons to take the course
Join our dynamic community of 1500+ employer branding professionals
Master new skills at your pace
- Robust methodology: time-tested approach to building lasting brands.
- Practical resources: access real-world cases, quizzes, and templates.
- Enjoy flexible, self-paced learning.
35 years of employer branding expertise
✓ Explore the methodology of the World’s Most Attractive Employers.
✓ Powered by Universum Insights Platform with research from 500,000+ talent across 20+ markets.
Put learning into practice
✓ Use in your organization: pick a current challenge as your final project.
✓ Apply the methodology to craft your solution.
✓ Get personalized guidance and feedback from our team.
Earn an industry recognized badge
✓ Blockchain-verified diploma: ensures lasting credibility.
✓ Easy sharing on LinkedIn: showcase your achievement.
Veja o que os nossos alumni tem a dizer...
“Fazer o curso de Employer Branding foi uma oportunidade fantástica que me permitiu consolidar conhecimento e ter uma visão geral sobre todos os assuntos inerentes, quer de Recursos Humanos quer de Marketing. O curso permite ganhar competências desde saber definir uma visão estratégica, definir e medir KPIs, desenvolver um EVP ou mesmo competências relativas a marketing digital para a marca, nomeadamente técnicas para employee advocacy. Ao ser online permitiu-me estudar de maneira assíncrona e ao meu ritmo conseguindo conjugar perfeitamente com a vida profissional e familiar.”
Carla Carvalho
Human Resources Manager
BI4ALL
“Realizar este curso foi uma experiência altamente enriquecedora. Num mercado global, o Employer Branding é sem dúvida uma área emergente que todas as organizações devem desenvolver enquanto ferramenta de atração e retenção do seu talento, representa uma sinergia perfeita entre o tradicional Marketing e Recursos Humanos. O Curso permitiu-me solidificar competências necessárias na definição de uma estratégia dinâmica e na criação da área de Employer Branding. A possibilidade de realizar online para além de proporcionar um worklife balance incrível, possibilitou a partilha insights com equipas de Employer Branding a nível Mundial em tempo real.”
Sérgio Bastos
“A formação da Employer Branding Academy é bastante completa e proporciona os conhecimentos certos a profissionais que ambicionam de estruturar e implementar programas de Employer Branding nas suas organizações. Durante o curso terá ao seu dispor a informação dinâmica, atualizada e uma equipa atenta ao seu crescimento. Foi uma oportunidade excelente concretização de conhecimentos de um tema fundamental nos tempos atuais.”
Sónia Brochado
Founder & CEO
BTRUST
“O curso de Employer Branding teve uma presença online e presencial em Londres. O facto de estarmos presencialmente com colegas de diferentes nacionalidades, permitiu trocarmos experiências com base em várias culturas e áreas de negócio. O curso é bastante consistente e prático, tendo sido uma enorme mais valia o desenvolvimento do Plano de Employer Branding para a BTRUST. Recomendo vivamente o curso pela sua qualidade e pelo facto de permitir gerirmos de forma equilibrada, a nossa vida profissional e pessoal.”
BLACK FRIDAY
30% desconto até 28 Novembro 2023
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Self-Paced Online Course
Final Project & CertificationBring a colleague and get a discount
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Access to full course material
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9 months on-demand access
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EBA Team Support
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Final Project Assignment & Feedback from the EBA Team
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Certification & Diploma
