Event Description
Be Insight is a pioneering meeting in the field of marketing, which seeks to value the relevance of marketing in today's society and provide participants with an enriching experience for their academic and/or professional lives.
This event was created in 2018 by two Master of Marketing students from the Faculty of Economics of the University of Coimbra and, later, in 2021, the Marketing Network Association once again brought to life this great event that is already a reference at a global level. national.
In 2023, in the fourth edition of the event, we were able to have with us, live from Florida, Philip Kotler, the "Father of Marketing". Together with nationally renowned brands and speakers, the event was a success, with around 600 participants.
This year, 2024, Be Insight will take place nos DAYS TO GO 3 and 4 May, São Fran Conventcisco, in Coimbra. Over these two days, we will highlight big names and brands from the national and international scene, addressing various topics within marketing and promoting awareness of the importance of this area for the success of organizations.