Companies are paying more attention to their image as employers. Social networks are fundamental to attract talent, says Luís Sottomayor.
It doesn't happen in all sectors, not in all professions, but it is a reality. The labor market has changed in Portugal nos last tonos, as a result of the installation in the country of large global service operations, and the emergence of national technologies in strong growth.
In this context, the so-called Employer Branding gains increasing importance. “O employer branding is a company's reputation as an employer, which of course has always existed.”
The image that the company projects as an employer becomes essential to attract the professionals it needs. And to shape this image, those responsible for human resourcesnos work on several fronts.
The creation of human work environmentsnos, functional and fun are “a fundamental business card for talent attraction”, considers Luís Sottomayor. But it won't be the most important thing.
Social networks are fundamental. “Increasingly it can be said that those who are not on social networks, particularly for millennials, do not exist”, says the manager of the Talent Portugal.
The sectors where there are best practices in terms of employer branding in Portugal they are those where the lack of qualified resources is most felt, such as information technologies. But there are also large national groups working on their reputation as employers, says Luís Sottomayor.
