4 tips to learn more about Employer Branding

The theme of Employer Branding is increasingly unavoidable, but how to gain skills in this area?

About the importance of Employer Branding in companies there is already a lot of talk, but the existence of professionals in this area is becoming more and more important. 

There was a natural evolution of the recruitment professionals, towards the most modern area of talent acquisition manager, which meanwhile evolved to employer branding manager, or head off employer branding, and others.

In Portugal, there are more and more professionals in this area. Try searching on Linkedin as follows:

1. 1. Keyword: “Employer Branding"
2. 2. Connections: 3 levels
3. 3. Location: “Portugal”

In my research I got about 1.500 professionals from Employer Branding in Portugal. 

It means that these professionals somehow have the Employer Branding in their function, competence or activity. 

The question that arises is how prepared are you to perform this function?

• First, it is necessary to take into account its background: traditionally human resourcesnos or marketing, which of itself is already a frequently debated topic…

• Second How has this competence been, or is being, developed? Who has human resource backgroundnos, learns from marketing, and vice versa. For the most part, you learn on a day-to-day basis, with colleagues and suppliers. Often these also have the same difficulties as customers.

a person responsible for Employer Branding from a large Portuguese company (in this case with a marketing background), he once told me, with great humility, that when he started his job he didn't know anything about recruitment. It was with her that I received the following suggestions.

4 tips on how to learn more about Employer Branding

1. 1. Buy books on the subject. Suggestion: Employer Branding For Dummies.
   1. 2. Learn more deeply about the human stories of your organization, good employer / employee relationship. Often not known within the company itself.
   2. 3. Consult consulting companies in the area. It may not be easy, there are few, even internationally.
   3. 4. Take training courses.

Good training is essential for the effective development of skills in this area.

What good training should look like Employer Branding

• Structured - with a complete end-to-end plan.
• Practice - not only theoretical, but with many practical cases.
• Consequent - that can be applied immediately in the day-to-day of companies.
• Certified - that allows an effective confirmation of the quality of training and learning received.

It was in this last aspect that in the community Talent Portugal we detected a large gap in the training offer. We miss an integrated training approach.

Thus, we establish with great satisfaction, contact with the Global University, a Swedish company, a global leader in consulting and training Employer Branding, bringing its courses to Portugal.

To get to know the training more quickly, you can do the 7-Day Free Trial here or learn more about general course information below.